The Convergence of it All
Clicks. Likes. Reach. search. Fans. Followers. Views. Plays. The lingo of digital advertising is the language of online action. People are willing to engage with brands they love and admire.
But it’s a fragmented consumer viewer-scape. 49% of consumers watch videos several times per day on different devices. So we take advantage of that and understand it’s one of the best ways to acutely target your customer.
Powerful delivery platforms with granular targeting are the norm on the web (and in web video). Taking advantage of the wealth of collected and data can give you superior results with some of the best bang-for-your-buck value. Nearly everyone spends time on Facebook, tweeting, tagging photos, and sharing life stories and anecdotes. If you need to target 13-15 year olds with red hair and a penchant for Radiohead — digital media can deliver. If you want to reach sport fishermen with big boats and too little insurance — digital media will find them. Kol Media Group will show you how powerful the web truly is when the data stores are opened wide.
In digital, as with all other media, location matters. Choosing where to place your ad dollars is a big decision. That decision is not limited to websites either – mobile platforms, video delivery services and web TV, internet radio, social media platforms, and well-trafficed web portals are all possible locations for your ad program.
To help you make sense of it all, contact us.